The Viva Glam Collection by MAC

Miley brings a bold look to her fierce new Viva Glam campaign, accenting her fearless, confident style with new shades of hot pink lipstick and lipglass, featuring her signature. Every cent of the selling price of Viva Glam Miley goes toward helping women, men and children living with and affected by HIV/AIDS.

LIPSTICK

VIVA GLAM MILEY CYRUS – HOT PINK (AMPLIFIED)

INR 1450

LIPGLASS

VIVA GLAM MILEY CYRUS HOT PINK WITH SPARKLING PEARL

INR 1450

The Viva Glam Campaign:



It all started when the founders of the company, Frank Angelo and Frank Toskan, banded together with the M•A•C artists to create the M•A•C AIDS Fund in 1994, in a grass roots effort to make a difference in the world with a community outreach for HIV/AIDS. The VIVA GLAM lipstick; a bullet in passionate red was the first lipstick created to directly confront and raise money and awareness for AIDS at a time when the pandemic dramatically affected the fashion makeup communities, and was greatly stigmatized as a gay disease. What is more significant to note is that every cent of the selling price of VIVA GLAM goes toward helping women, men and children living with and affected by HIV/AIDS.

Over the years, VIVA GLAM spokespeople have been provocative, alternative and influential and reflect diverse communities. They are heroes we look up to for their personal triumphs; people who have invented themselves and people who created movements. Right from RuPaul, Mary J Blige, Lady Gaga, Nicki Minaj to Rihanna, the list is impressive.

Posted in: Beauty n Beyond