Rita's Ice Custard Happiness opens in V-Mall!

When I got the invitation to preview Rita's Ice Custard Happiness in V-Mall (it's opening to the public tomorrow), my curiosity was piqued. Ice Custard Happiness? It's actually a franchise from the US and as the name suggests, they sell sweet things -- mainly drinks and dessert. I've had ice cream, frozen yogurt, and custard... but ice custard? Hmmm...

So the other night we went to Rita's. It's located in front of Crystal Jade in V-Mall. It looked like the usual ice cream place -- there's a counter where you can choose your flavors, place your orders, and get the finished products. Rita's specializes in two things: Italian Ice and Custard.

Rita's Italian Ice come in a variety of flavors which change daily (because they're made fresh daily). They're displayed like ice cream. Italian Ice is well, flavored ice that's similar to sherbet. There were over a dozen flavors when I visited... above are Cherry Cheesecake, Chocolate Chip Cheesecake, Sugar-free Mango-Peach (sweetend with Splenda), Alex's Lemonade, Mint Chocolate Chip, and Chocolate.

There's also Banana Split, Cotton Candy, Cherry, Blueberry, Dulce De Leche, Oreo Cookies and Cream, etc. Italian Ice costs P100 for a regular serving, P125 for large, and P250 for a quart. Read more »

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